Capital and advisory to fuel the growth of early-stage startups.

We are partners that impact value.

We are business operators with strong track records that bring world class practices and playbooks to support founders accelerate the revenue curve.


A best in class monetization strategy can impact revenue trajectory early on which leads to a downstream effect of value creation.



  • More revenue: a high-performing sales engine with a strong go-to-market strategy can outsell an average sales organization by 62%*.


  • Bigger Valuation: a strong ARR is a decisive factor for a series A valuation and for the overall success of the startup.


Source:

 (*) Mckinsey - How top performers outpace peers in sales productivity - July 2023. 
McKinsey Sales Navigator database; average of industry performance across nearly 500 companies (eg, computers and electronics, industrial equipment, telecom, automotive, chemicals, consumer products, metals and mining, paper and packaging, energy, and other)

Our unique approach

Our Focus

We focus on start ups transitioning from MVP to PMF that are ramping up their revenue curve and that can benefit from best practices for scaling go-to-market, improve the sales engine and/or build growth strategies.

"Hands on" Advisory flywheel

Our advisory flywheel focus on impacting the business we are in. We believe that best results are achieved with hands on engagement through out the process.

A playbook for scale

We bring practices from the best schools of scale. We focus on impacting the business through the 3 C's: culture, clarity and cadence. We work with founders to codify critical success factors and implement practices.

Alata

Alice

Open Sans

Noto Sans

Bebas Neue

Great Vibes

Rock Salt

Exo

Belgrano

Overlock

Cinzel

Indie Flower

Staatliches

Roboto Slab

Lato

Noto Serif

Open Sans

Montserrat

Ubuntu

Rubik

Delius

Amiri

Montserrat

What we learned



"Revenue solves all known problems"

Eric Schmidt, Former Google CEO.     

           

            Our Principles           

Create Value

We believe long term growth is based on value being created. We focus on creating tangible value for our portfolio companies and support then to do the same at their businesses. 

Think Big, act daily

We are ambitious, we think big. AND, we know the biggest journeys are built each day at a time. There is only today for action.


Do the right thing

We build trust by always doing what's right with transparency and accountability.

Andre Loureiro Pereira - Founding partner of capadocia

Andre Loureiro

Founding Partner

In 20 yrs, Andre Loureiro built and scaled operations for Google, Waze, and Pinterest across Latin America. He brings strong expertise in developing multiples businesses from the ground up to 9-digit ARR, building high-performing teams and crafting winning monetization strategies. Andre holds an MBA from Duke.


What partners say

Bill Watkins Pinterest CRO
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Every business would benefit from Andre's presence as a partner and advisor. Andre is a leader with strong business acumen and incredible work ethics.

Bill Watkins - CRO, Pinterest

Jose Guilherme Costa founder of Pago. eaipago.com.br
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I've learned a lot with the engagement with Capadocia and will apply many of the insights to my business.

José Costa - Founder, Pagô

Renato Valente, General Partner Iporanga Ventures
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We have referred Capadocia to our invested companies and the feedback has been very positive. We expect to see this engagement turning into results very soon.

Renato Valente - GP , Iporanga Ventures